SparkNet has been helping media companies ride the waves of change for over a decade. Along the way, we created Jack FM, the top branded radio format in North America. Then there’s Juan, Jack’s equally successful Spanish-language counterpart. Our take-no-prisoners vision has been praised by everyone from the BBC and TIME magazine to The New York Times and Rolling Stone.
“A truly radical and counterintuitive concept in radio” – Wired
It’s still possible to build loyal audience.
Ironically, your safest bet if you want to do something new and interesting today is to follow the same tried-and-true game plan we developed over a decade ago: Stay predictably unpredictable. Be daringly original. Keep finding fresh ways to energize your listeners. And do it all without sucking, or sucking up. Helping you do this profitably is SparkNet’s unique superpower.
“A direct reaction to the monotony of hit radio” – The New York Times
Not just formats, but real live brands.
Our chart-busting approach to music mixology is just one part of a larger solution. Serve it up with a living, breathing brand that generates a zillion watts of relevancy at the local level, and you inspire measurable loyalty. Let this sink in: you now have the opportunity to offer listeners a proven major-market product, no matter what market you’re competing in.
“Jack has taken the US by storm” – BBC