Being different is good. Being smart and different is better.
Our brand concepts are never meant to fit existing industry pigeonholes. We start by figuring out what listeners actually want, which means moving beyond traditional formulas. Because our focus on listeners never ends, our brands never stop evolving. So they’re every bit as compelling today as they were ten years ago. Lots of stations have tried to imitate us. They can copy our playlists all day long, but building a powerful brand is another story.
“The most successful branded music format in 25 years” – TIME